Monday, 9 January 2012

I.D Magazine

About i-D

'i-D has built its reputation on being a consistent source of inspiration in fashion culture. It began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, abiding by the premise of originate – don’t imitate. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too. Constantly reinventing itself, as with our website, i-D continues to encourage creativity, which is why after more than 30 years, its editorial content still manages to surprise and inspire.'

 The magazine is known for its innovative photography and typography, and over the years established a reputation as a training ground for fresh talent.

I would like to bring a new 'fairy tale' design to I.D with the same feeling and attitude as the magizine. I have already partically looked at what i need to have to work for I.D magazine in my reflective essay. I want to work towards bringing my photography up to the magazines standard and then above.

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